For many years, DT Spare Parts has been active on various motorsport stages around the world. Through its involvement in various racing series and events, Diesel Technic’s product brand underlines its international focus and values such as reliability, high performance and consistency. Its motorsport partnerships reflect the company’s high quality standards and strengthen its close ties with customers, partners and fans around the globe.
Truck Racing: A successful partnership steeped in tradition
DT Spare Parts’ sponsorship of truck racing is its longest-running and, at the same time, one of its best-known motorsport partnerships. For seven years, the brand has been supporting the SL TruckSport 30 team and driver Sascha Lenz as a reliable sponsor. The partnership extends far beyond a mere presence at the racetrack: together with the Parts Specialists – the workshop professionals at Diesel Technic – special experiences are created for customers of the spare parts brand. Selected guests are regularly given the opportunity to experience the thrill of truck racing up close and gain exclusive behind-the-scenes insights into a professional racing team. Furthermore, Sascha Lenz relies on numerous safety- and performance-related components from DT Spare Parts in his MAN racing truck, which underlines the trust in the quality and reliability of the premium brand, even under demanding racing conditions. In this way, the DT Spare Parts brand’s activities in truck racing connect with the people who work with commercial vehicles on a daily basis, turning motorsport into an authentic experience for the entire industry.
World Rally-Raid Championship: On challenging routes around the world
DT Spare Parts is also a sponsor in the FIA-FIM World Rally Raid Championship (W2RC), supporting the Toyota Gazoo Racing team – comprising drivers Henk Lategan and Seth Quintero – in one of the world’s most demanding racing series. The championship takes teams and drivers across several continents, putting both people and equipment to the test under extreme conditions. By participating in this international racing series, DT Spare Parts is expanding its motorsport presence beyond traditional circuit racing and underlining its global focus. The partnership with Toyota Gazoo Racing, as well as the support for the DesertGiantTeam at the Dakar Rally, provides an ideal platform for presenting the brand to an international audience and sharing a passion for performance, technology and adventure.
Fórmula Truck: Strong market presence in Brazil
Through its sponsorship of Fórmula Truck, DT Spare Parts is also firmly established in Brazilian motorsport. As a sponsor of the Volparts team, the brand supports a long-standing partner in one of South America’s best-known truck racing series. The partnership combines motorsport with close collaboration in day-to-day business and strengthens DT Spare Parts’ presence in a key international market. Furthermore, the racing series offers numerous opportunities to directly engage customers and partners, foster personal relationships and bring the brand to life in an environment passionate about motorsport.
Sulingen Rally: Motorsport on our doorstep
Through the Sulingen Rally, DT Spare Parts is also involved in regional motorsport, combining a passion for international motorsport with a strong connection to its home region. A particular highlight this year was the first-ever ‘Diesel Technic Shakedown’, which was held as the rally’s official test run in the immediate vicinity of the company’s headquarters in Kirchdorf.
Through its wide-ranging involvement in motorsport, DT Spare Parts makes its presence felt at a wide variety of racetracks around the world. Whether it’s truck racing, rally raid, Fórmula Truck or the Sulingen Rally: these partnerships foster close ties with customers, partners and fans, and bring the brand to life. DT Spare Parts will continue to support motorsport as a reliable partner in the future and actively promote enthusiasm for technology, performance and team spirit.